How to Brand You Max Effgen, May 31, 2011 Received an interesting email yesterday. One of my “mentees” from the UW SEBA mentor program asked me a question. He is a super sharp doctoral candidate and taking in internship with the World Bank this summer. He is anxious about how he will fit in a large office of a… Continue Reading
“Joel on Software” blog is coming to an end Max Effgen, March 4, 2010 Big news that Joel Spolsky is ending his Joel on Software blog as announced in Inc. The money quote: To really work, Sierra observed, an entrepreneur’s blog has to be about something bigger than his or her company and his or her product. This sounds simple, but it isn’t. It… Continue Reading
Why I blog… Max Effgen, September 28, 2009 Great video above on the power of blogging. I find myself talking about my tiny little blog more than I ever thought I would. I blog to build my brand and make me better. The blog forces you to think and stay relevant. It is mental pull-ups, push-ups and sit-ups… Continue Reading