Sales Enablement offers some unique advantages to drive Sales user adoption. The ability to create new and custom collateral and to effectively collaborate on accounts address big pain points for sales. The CRM world has not implemented these technologies on an industry scale. Sales Enablement also addresses today’s market realities….
Tag: sales enablement
Gist as Sales Enablement
The Sales Enablement space players are currently focused on the marketing to sales side of the CRM equation. No doubt that these tools have the ability to increase user adoption. I have been a part of enough CRM deployments (over 30 to date) to know. As few weeks ago, I…
Solid read on Sales Enablement
Solid blog post at Sales Enablement provider BizSphere. The Need to Understand the Context B2B Sales People Are Operating In makes several good points. First, the way customers buy today has changed. Second, Marketing now owns the early phases of the traditional sales cycle. Third, sales will spend more time…
Thoughts on Sales Enablement
CRM solutions fail most of the time. I always wonder what is meant by fail. I have had my hand in many CRM deployments and only a 2-3 did not meet the clients expectations from initial roll-out. Those that I would consider a “fail” never aligned the technology to the…