Tag: reads

Game-Based Marketing

Max Effgen,

I do not consider myself a gamer. Then I realized I am an elite player in American’s AAdvantage program. I have never made a mileage run, but know plenty who have. Games are everywhere. One of the hottest areas of the online engagement economy is gamification, a strategy that meshes…

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How to Look Smarter than Your Lawyer and VC

Max Effgen,

Brad Feld and Jason Mendelson’s book Venture Financings: How to Look Smarter than Your Lawyer and VC is now available for pre-order on Amazon.com. I am looking forward to it having taking a venture financing class as part of my MBA this year. The more you know about venture financing,…

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Born to Run

Max Effgen,

I read Born to Run by Christopher McDougall last summer. This great book has had a dramatic impact on my life. Growing up I was never much of a runner. We, my siblings, swam, year round. Running was not my thing. It was only just over 2 years ago I…

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Customer Love

Max Effgen,

Nice read over at Customer Think about showing the love. Great to know that I am not the only one who thinks this way (related post). Well done Ms. Hunsaker. Check it out. Customer Think: Fall in Love with Your Customers for Best Customer Experience Happy Monday.

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Be willing to throw it all away

Max Effgen,

Is this a name dropping post? Check out this instructive video of Mike Maples, Jr. speaking at the Founder Institute. It is worth the time. Mike Maples was a co-founder of Motive, where I spent 5 very productive years. Talk of “thunder lizards” is nothing new. His ability to communicate…

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Commoditization Myths

Max Effgen,

Long time, no-post. Been busy in the good way. A trend over the past few years is talk of commoditization of products, features and generally everything. Is the current market seems to be headed towards rampant commoditization? Check these two excellent articles that say this is not true. MIT Review:…

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