I found myself recently referencing a post from 2 years ago on these two works. Here is an update. The Blue Ocean Strategy has become a staple of business strategy and most MBA programs. At its core, the Blue Ocean strategy is about value innovation. “Red” oceans are known industries…
Tag: blue ocean strategy
Blue Ocean Strategy vs The Art of War
One thing I know about myself is that I am better when I have a full plate. To stay busy, I enrolled in the Evening MBA program at University of Washington’s Foster School of Business last fall. I have been impressed with the curriculum and faculty. The Blue Ocean Strategy…