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The Official Blog of Max Effgen

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The Official Blog of Max Effgen

Tag: cloud

Interesting read at TechCrunch: Ray Ozzie Asserts…

Max Effgen, May 20, 2009

Ray Ozzie Asserts Microsoft’s Position In The Cloud Some interesting predictions and comments over at TechCrunch. Most of them centering on Amazon AWS vs. Microsoft. My opinion is that people are trying to define cloud as a something very specific when a more general definition is appropriate. Think “Transportation” rather…

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Windowshop-ping

Max Effgen, May 19, 2009

Came across the Amazon Windowshop Beta today. Very cool use of 3D browsing and AWS. New books, music and “Music Artists We Think You Should Hear”. When this is connected to purchase history, it will give iTunes a run for its money.

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Interesting Read: Ray Ozzie on Cloud Strategy

Max Effgen, May 4, 2009

Xconomy Seattle has an interesting read on the Cloud strategy from Ray Ozzie. The money quote: Ozzie: Technology builds on top [of what was there before], and then markets flip. You have to do pattern matching with technology trends, what’s going on with the social environment, and how people use…

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Quick thought: Enterprise Cloud

Max Effgen, May 4, 2009

The Enterprise and the Cloud will happen. It will be just a matter of time. Major challenges for the Enterprise and the Cloud today are: 1. Security 2. Performance 3. Perceived “Lock In” 4. Unexpected Costs The benefits of the Cloud will only be realized when these 4 challenges are…

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Why McKinsey’s Cloud Report Missed the Mark

Max Effgen, April 22, 2009December 2, 2013

Why McKinsey’s Cloud Report Missed the Mark by Joe Weinman at GigaOM is another good read on the now infamous McKinsey Cloud Report. See earlier post if this is news.

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Cloud impediments…

Max Effgen, April 22, 2009

FBI seizures highlight law as cloud impediment by James Urquhart is an interesting read on the law and the cloud. Having sold a “cloud” service, these aspects of the cloud come up — a lot. Legal departments live for this kind of stuff. As this example in the article shows,…

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Enterprise and the cloud

Max Effgen, April 20, 2009

Analysis from McKinsey & Company that “deflates the cloud” according to coverage by Forbes. I have checked it out and I could wax philosophic on this, but Nicholas Carr has already produced as very good criticism of the report. The cloud will supplement in the enterprise as it will incubate…

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Many Hands, Light Work

Max Effgen, April 17, 2009

This recent article in Forbes, Eclipse: Many Hands, Light Work by Lee Gomes, argues that competitive advantage is not in the code, but in the data. I find myself often agreeing with Gomes and enjoy his writting. Unfortunately this time, Gomes misses the point. Competitive advantage is in the process…

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SLA in the Cloud

Max Effgen, March 24, 2009

Service Level Agreements (SLA) are nothing new and have existed in information technology for many, many years. Now that the cloud has opened the information utility to everyone, SLAs are out in the open. But what does it really mean? It is not like you have a meter or a…

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A Berkeley View of Cloud Computing

Max Effgen, March 18, 2009

Above the Clouds Worth reading this engrossing whitepaper from the UC Berkeley Reliable Adaptive Distributed Systems Laboratory on Cloud Computing.

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Max Effgen

Max Effgen

Builds and grows technology companies as an entrepreneur and angel investor backing early-stage companies in AI, health and wellness, ultra-low power radio, and enterprise software. Snowboarding, baseball, swimming, running, coaching, photography, backpacking and skyscraper stair climbs happen off the clock. Also, I am a SABR Contributor, live in Seattle and from Chicago.

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