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That's How I Rollerboard…

The Official Blog of Max Effgen

That's How I Rollerboard…

The Official Blog of Max Effgen

Tag: enterprise

Is SaaS CRM Privacy Moot?

Max Effgen, September 21, 2009

A few conversations on SaaS based CRM have recently centered on privacy. The SaaS problem regardless of solution is privacy and integration into core corporate systems. Always has been. Always will. There needs to be a dose of reality though. Cloud based e-mail is reality and many companies are moving…

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Project Success

Max Effgen, September 7, 2009

Over the long weekend, I had a conversation with a friend and former colleague on the state of the enterprise. The common theme centered on the advances in technology and that projects still fail at an alarming rate. This made me recall an earlier post on project success. Many many…

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Read: Zoho Partners with VMware

Max Effgen, September 1, 2009

Interesting read and follow up to My $0.02 post yesterday on Read Write Web about SaaS provider Zoho and VMWare partnering to provide on-site versions of Zoho’s SaaS suite. Go where the market takes you. Smart move. Read Write Web: Zoho Partners with VMware for Collaboration Behind the Firewall

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My $0.02 on SaaS

Max Effgen, August 31, 2009

It has been clear for awhile that a major shift has been happening in enterprise computing. It has taken time to gain traction and momentum, but it looks like Software as a Service (SaaS) is nearly there. Companies will look to adopt SaaS solutions for 2 major reasons: Lower costs…

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How Long Does It Take To Build A Technology Empire?

Max Effgen, August 27, 2009

Very interesting article and very cool graphic powered by Tableau Software. Tableau is based in Seattle and makes impressive visualization software. BI folks out there should check them out. WSJ Blogs: How Long Does It Take To Build A Technology Empire?

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Solid read on Sales Enablement

Max Effgen, August 14, 2009

Solid blog post at Sales Enablement provider BizSphere. The Need to Understand the Context B2B Sales People Are Operating In makes several good points. First, the way customers buy today has changed. Second, Marketing now owns the early phases of the traditional sales cycle. Third, sales will spend more time…

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Thoughts on Sales Enablement

Max Effgen, August 6, 2009

CRM solutions fail most of the time. I always wonder what is meant by fail. I have had my hand in many CRM deployments and only a 2-3 did not meet the clients expectations from initial roll-out. Those that I would consider a “fail” never aligned the technology to the…

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WSJ: Twitter as trading tool

Max Effgen, August 3, 2009

There has been a lot of talk about social CRM (sCRM) and Twitter. The implications for consumer based offerings is clear. In the enterprise, marketing has use cases. The WSJ has an interesting look at how traders are using Twitter. Money quote: “Analysts said the service seems well-suited for a…

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Solid Read on Cloud & Chaos

Max Effgen, August 1, 2009

Forbes has had some great coverage of the Black Hat cybersecurity conference. Here is an interesting read on little known issue with virtualization. Check out Why Cloud Computing Needs More Chaos Have a great weekend.

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Sales Enablement

Max Effgen, July 30, 2009

Recently I was asked about Sales Enablement providers. I knew of a couple but had mainly thought that the whole area was lipstick for sales/marketing content management systems (CMS). What I have since learned while doing some research for a project is that the capabilities of sales enablement have evolved…

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Max Effgen

Max Effgen

Builds and grows technology companies as an entrepreneur and angel investor backing early-stage companies in AI, health and wellness, ultra-low power radio, and enterprise software. Snowboarding, baseball, swimming, running, coaching, photography, backpacking and skyscraper stair climbs happen off the clock. Also, I am a SABR Contributor, live in Seattle and from Chicago.

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