Starbucks tests new names Max Effgen, July 18, 2009 Interesting article in the Seattle Times, Starbucks tests new names for stores. How do you compete with saturation? Change your name. Will be interesting to see how this works. Anyone remember all the “Seattle’s Best” stores that were shut down after the Starbucks buyout? Friends ask me all the time if I live in Starbucks. I am pretty equal opportunity with my coffee shops. Some Starbucks stores are great while others are blah. I do frequent the local stores for unique product, atmosphere and free wifi. Have a great weekend! UPDATE (7/24): 15th Avenue Coffee and Tea, the “not-a-Starbucks” Starbucks, opens this morning in Seattle’s Capitol Hill. The new pilot store will offer traditional coffee and tea beverages, and will also feature bottled beer and wine, with no official Starbucks branding. Here is Jason Brooks interviewing Major Cohen of Starbucks at the new store. Have a great weekend! weekend/coffee coffeestarbucksweekend/coffee