Self-Service Success? Max Effgen, March 11, 2009 Many years ago, a client had recently deployed a self-service initiative that was hearlded as a great success. The project that I was working on was going to be held to that standard. I decided that I need to talk to a few CSRs at the client to understand what made that self-service initiative such as success in the eyes of management. “A bonus of $2 per self-service article that each rep produces,” one CSR told me. “How many articles?” I asked. “I don’t know. I was doing 3-5 per day for the extra money,” said the CSR. “How many do you do now?” I asked. “None. Nobody does them anymore. They stopped paying us,” the CSR said. Beware of what you pay for… CRM CRMenterprisethoughts