More service myths… Max Effgen, April 9, 2009 Price and cost cutting are the keys to success. These “myths” are seemingly ridiculous and this will be the final post on the subject. (Huzzah!) It is not about price and cost cutting, it is about efficiency. In a past life with a software provider in the CRM space, our pitch was simple. Your business is going to grow exponentially. Your service costs will too. We will keep your costs in check and allow you to do more with less. Pretty simple elevator pitch, but it worked. Time and again, we had clients realizing millions in ROI from our products. Many of the implementations that I worked on nearly a decade ago are still in full production. Same code, same process. Example, one enterprise software client is currently running at over 75% of all inbound service calls though their implementation. It is so successful, that they are now challenged with replacing it since the provider stopped supporting the product years ago. They have had difficulty duplicating that success. Get efficient and find the next area to generate new efficiencies. It does not have to be more complicated than that. CRM CRMenterprise