Commoditization Myths Max Effgen, May 27, 2010 Long time, no-post. Been busy in the good way. A trend over the past few years is talk of commoditization of products, features and generally everything. Is the current market seems to be headed towards rampant commoditization? Check these two excellent articles that say this is not true. MIT Review: The Myth of Commoditization WSJ: Raise Your Prices! Happy reading. reads commoditizationMITmythreadsWSJ