An unlikely duo Max Effgen, May 6, 2010 Interesting read in the latest Forbes on Wal-Mart and Patagonia’s efforts on sustainability. Patagonia pioneered and is helping Wal-Mart. Funny, that did not make it in to the most recent Patagonia catalog that hit my mailbox. Glad to see that sustainability is gaining mainstream traction. Forbes: Wal-Mart, Patagonia Team To Green Business reads Forbespatagoniareadswal-mart