How to scale support Max Effgen, October 5, 2009 Increases in customers means increases in customer support. An effective tactic when starting a self-service initiative is to reassure Customer Support that the organization has to do more with less. Positive and forward looking initiatives will gain traction. More with less does not mean less people. More with less means more support with the same number of people. It is about getting more efficient. Simply it is about getting better. Several clients have enjoyed a lot of success with this forward and positive looking idea. Try it out. The results can be surprising. CRM CRMthoughts