There has been a lot of talk about social CRM (sCRM) and Twitter. The implications for consumer based offerings is clear. In the enterprise, marketing has use cases.
The WSJ has an interesting look at how traders are using Twitter.
Money quote: “Analysts said the service seems well-suited for a sector that devours new bits of information about the condition of crops or livestock, as well as political or regulatory developments and market moves.”
Ask yourself, does this sound like your business? You need to be where your clients and prospects are. If they are on Twitter, then get on Twitter.