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That's How I Rollerboard…

The Official Blog of Max Effgen

That's How I Rollerboard…

The Official Blog of Max Effgen

The Future of Functional Fitness is Smarter

Max Effgen, July 14, 2026July 8, 2026

Wearable Technology Partnerships Powering the Next Era of Functional Fitness and Racing Disclosure: I am an investor in WURQ. The functional fitness and competitive racing landscapes are evolving rapidly. CrossFit remains a global benchmark for high-intensity training, while HYROX (the World Series of Fitness Racing) has exploded in popularity with…

NIRS for Dummies: A Beginner’s Guide to Near-Infrared Spectroscopy in Sports and Fitness

Max Effgen, July 7, 2026

Near-Infrared Spectroscopy, or NIRS, sounds like something from a sci-fi lab, but it’s rapidly becoming a practical tool for everyday athletes, runners, lifters, and fitness enthusiasts. I was told to think of it as a “window into your muscles.” Basically, NIRS tells you how well an athlete is using oxygen…

Potential of SmO₂ Muscle Sensing

Max Effgen, June 30, 2026July 2, 2026

Could this unlock Real-Time Insights into Athletic Performance? Muscle oxygen saturation, commonly abbreviated as SmO₂, represents one of the most promising frontiers in sports science and wearable technology. Unlike heart rate or power output—which provide indirect or external measures of effort—SmO₂ delivers direct, real-time data on how efficiently muscles are…

Endurance Boost Without Overtraining

Max Effgen, June 23, 2026June 18, 2026

Endurance Boost Without Overtraining: Smart Resistance Strategies Wearing my Performance Gear Advisor hat, I’ve seen smart micro-resistance strategies using evenly distributed wearable loads deliver: Endurance gains with far less total mileage and dramatically reduced overtraining risk. This post explores why micro-resistance beats extra miles. The approach builds real resilience and…

Desk Job Destroyers

Max Effgen, June 15, 2026

Rebuild Posture and Core with Wearable Resistance Wearing my Performance Gear Advisor hat, I’ve tested many tools. Many of us spend 8+ hours seated daily. The pattern is unmistakable: prolonged sitting quietly dismantles the athletic posture and core strength. What starts as mild stiffness becomes forward head posture, thoracic kyphosis,…

The Warbell Revolution

Max Effgen, June 8, 2026June 15, 2026

Few fitness tools deliver the versatility, durability, and training innovation of the Iron Warrior Warbell. Manufactured 100% in the USA from premium Class 30 gray iron at Dakota Foundry in Webster, South Dakota, the Warbell masterfully blends the functionality of a barbell, dumbbell, and kettlebell into a single, elegant implement….

GoRuck Basic 17L Rucker

Max Effgen, June 3, 2026June 3, 2026

The GoRuck Basic 17L Rucker with 2×10 lb Plates The Ideal Entry Point for Weighted Walks, Hikes, and Rucking The world is overflowing with complicated fitness gadgets and trendy training methods, rucking stands out as beautifully simple: walk with weight on your back. It combines the accessibility of walking with…

Hume BodyPod: One Year In

Max Effgen, May 11, 2026

Does the Handheld BIA Scale Actually Deliver? I’ve been tracking my body with an Oura ring for four-plus years. My sleep has improved tremendously due to the feedback. I added the Hume BodyPod just over a year ago. I was intrigued by the body composition measurements. I have done several…

Four Years of Oura Data

Max Effgen, May 3, 2026

What Consistent Self-Experimentation Actually Delivers I’ve worn an Oura ring since the early days—back when it was still a niche Finnish hardware play. An early-ish adopter. Today it is a staple in any serious biohacker or founder’s toolkit. Four years of near-daily data equals 1,451 tracked days and one CSV…

Shift to AI-Native Angel Syndicates

Max Effgen, April 23, 2026

Data-Driven Deal Sourcing and Portfolio Construction Using data to identify undervalued, resilient skills instead of chasing hype (aka Moneyball). This logic now applies to angel investing. Traditional gut-feel syndicates are giving way to AI-native angel syndicates: groups that leverage artificial intelligence for sourcing, diligence, scoring, and portfolio construction. These syndicates…

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Max Effgen

Max Effgen

I build and grow technology companies as an entrepreneur and angel investor, backing early-stage startups in AI, health & wellness, ultra-low power radio, and enterprise software. I test performance gear the same way I evaluate companies: what actually works in the real world.

Measure what matters. Your body keeps score.

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