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That's How I Rollerboard…

The Official Blog of Max Effgen

That's How I Rollerboard…

The Official Blog of Max Effgen

Julius Caesar’s Commentaries

Max Effgen, May 8, 2025

The Commentaries are two of my favorite works. I did not expect to enjoy them and have pulled many lessons from them over the years. Julius Caesar’s Commentaries, specifically Commentarii de Bello Gallico (Commentaries on the Gallic War) and Commentarii de Bello Civili (Commentaries on the Civil War), are remarkable…

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Marshall McLuhan’s The Medium is the Massage

Max Effgen, April 28, 2025

Marshall McLuhan’s The Medium is the Massage: An Inventory of Effects, co-authored with graphic designer Quentin Fiore and published in 1967, is a groundbreaking work that reshaped how we understand media, communication, and culture. This is a visionary work that captures the transformative power of media with unmatched clarity and…

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Avanti, Avanti, Sempre Avanti

Max Effgen, April 9, 2025

The Italian phrase “Avanti, avanti, sempre avanti”—translated as “Forward, forward, always forward”—is a rhythmic, resolute declaration that carries the weight of history, culture, and human spirit. It’s a mantra that echoes through Italy’s past and present, a call to action rooted in resilience and optimism. To an outsider, it might…

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Goethe’s Truth Bomb

Max Effgen, March 27, 2025March 27, 2025

Goethe, that titan of German literature, dropped a truth bomb that still echoes through the centuries…

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Never Die Easy: Enduring Wisdom of Walter Payton

Max Effgen, March 19, 2025March 27, 2025

Never Die Easy: The Enduring Wisdom of Walter Payton Walter Payton, one of the greatest running backs in NFL history, left behind more than just records and accolades. I have been reflecting on his words, “Never die easy. Why run out of bounds and die easy? Make that linebacker pay….

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Kilogear

Max Effgen, February 22, 2025February 22, 2025

Kilogear (https://kilogear.com/) is an interesting fitness startup. I have been using their gear after a chance meeting with the founders. I immediately understood the concept of microloading thanks to course work through USATF. Simply, Kilogear works. My first ruck with Kilogear was 5.5 lbs. heavier than my normal rucks and…

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CEO Wisdom Podcast with Charles Cormier

Max Effgen, January 28, 2025

Thank you Charles. I enjoyed our conversation.

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Thoughts for 2025

Max Effgen, January 3, 2025

Angel and Pre-Seed investing has been growing and will continue to grow. Competition for dollars will continue to be a challenge, especially for first time founders. The team for young companies is paramount. They need to understand the problem that started the company and have tremendous synergy with each other….

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Startup Due Diligence Legal Issues

Max Effgen, October 29, 2024

Below is a fairly comprehensive list of what I look for when I am doing due diligence on a potential startup investment. Choice of Entity Capitalization Intellectual Property Employment Matters Compliance

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Expanding financial assistance for living Negro League players

Max Effgen, July 22, 2024December 18, 2024

Since May, there has been a flurry of news regarding the Negro Leagues inclusion into Major League Baseball. The Negro Leagues persisted independently in response to common societal segregation and racism. Rube Foster, founder of the Negro National League, captured this entrepreneurial spirit with the leagues’ slogan, “We Are the…

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Max Effgen

Max Effgen

Builds and grows technology companies as an entrepreneur and angel investor backing early-stage companies in AI, health and wellness, ultra-low power radio, and enterprise software. Snowboarding, baseball, swimming, running, coaching, photography, backpacking and skyscraper stair climbs happen off the clock. Also, I am a SABR Contributor, live in Seattle and from Chicago.

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